We are thrilled to share with the profession that PIA has launched a new campaign, Become A Planner.
In an effort to respond to the national shortage of ÍøÆسԹÏ, the campaign is designed to lift awareness of planning as a career choice amongst high school students. As the national body for the profession, we are committed to encouraging more people to choose planning careers.
The heart of the campaign
The central hub of the campaign is our new Become A Planner website.
Have a peruse, take the quiz to find out what type of planner you could become, and meet some of the fantastic ÍøÆØ³Ô¹Ï who have already shared their stories with us.
👀 Keep an eye out for our advertising campaign coming soon which will aim to directly reach high school students across Australia, encouraging them to head to the website and start exploring.
📣 We’ll also be actively raising awareness at career fairs and building stronger relationship with geography teachers and school careers advisors to build the visibility of planning careers.
Get involved
We’d love for the profession to get behind the campaign, and make it your own! If you would like to volunteer to give school talks or head to a career fair, you can .
We’ve got slide deck presentations ready for volunteers to utilise (and add your personal touch to!) as well as a selection of collateral (think banners, stickers, postcards…the works) to help get the Become A Planner brand front and centre.
The campaign is going to evolve and grow as we develop more content. We’re already brimming with ideas, but we’re also all ears if you see other opportunities to spread the campaign’s messages – .
Become a Planner is a big priority for PIA over the months and years ahead, as we seek to tackle the shortage of ÍøÆسԹÏ, stabilise and boost university enrolments, and raise excitement and awareness of planning careers.
We’re thrilled to be launching to the profession – and can’t wait to see where this takes us.
Spread the word: Share on socials
If you’re just as excited as we are about the launch, feel free to let your networks know! Download shareable social media images below – and start spreading the word.
#becomeaplanner
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